The media is obsessed with keeping the gold rally alive based on the fear of inflation. Keep in mind, the market is in the process of forming a new identity that we are calling stage three of the market recovery. Nobody knows which variables will lead us and nobody can be sure of the direction. The year 2007 was a great one to be fully loaded in short-term Apple options, because the stock rise outperformed the premium depreciation. The year 2009 was a terrible one to be in short-term options, because the stock rise wasn't enough to keep up with the loss of premium. This is a week of divergence. Recall the words of Robert Frost: Two roads diverged in a wood, and I, I took the one less traveled by, and that has made all the difference. Determining whether Apple 2010 will act like 2007 or 2009 will, as Robert Frost so eloquently opined, 'make all the difference'.