To provide consumers with superior savings during the busy holiday shopping season, MasterCard Worldwide announced today that it will be expanding its Overwhelming Offers program on MasterCard MarketPlace™ – the company’s personalized online shopping portal – to deliver daily Black Friday-like deals every day from now through December 24, 2010, excluding Thanksgiving day.

The MasterCard Marketplace Holiday Overwhelming Offers:
  • Launch at 1 p.m. EST seven days per week at www.mastercardmarketplace.com
  • Provide cardholders savings of 50 percent off or more on purchases from brand-name merchants, such as Barnes & Noble and Toys“R”Us for electronics, toys, entertainment and much more
  • Are available exclusively to MasterCard cardholders

“MasterCard is pleased to offer our cardholders significant savings through our online shopping destination MasterCard MarketPlace this holiday season,” said Cheryl Guerin, SVP, Group Head of US Marketing at MasterCard Worldwide. “We want our cardholders to view MasterCard Marketplace as their one-stop online resource where they can find deeply discounted holiday gifts for family and friends."

From now until December 24 th, MasterCard MarketPlace is overloaded with great values on holiday essentials, ranging from the hottest electronic gadgets to the must-have toy of the season.”

Since first launching MasterCard MarketPlace in April 2010 in partnership with Next Jump, Inc., a next-generation e-commerce company, the portal has quickly become the destination for personalized shopping deals at more than 25,000 merchants nationwide across 19 categories – from entertainment to travel, computers, electronics, apparel, and more.

“MasterCard MarketPlace offers cardholders the advantage of doing your holiday shopping at your convenience – wherever you want, whenever you want,” said Melody Miller, Group Head of Commerce Solutions at MasterCard Worldwide. “While other customers are standing outside stores to get the best Black Friday deals, MasterCard MarketPlace shoppers can receive their savings every day from the comfort of their own home.”

A fully-integrated marketing platform also launches today in support of the program. It includes broadcast and online advertising, as well as social media initiatives.

For more information, please visit www.MasterCardMarketPlace.com.

About MasterCard Worldwide

As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2009, $2.5 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network — the fastest payment processing network in the world — MasterCard processes over 22 billion transactions each year, has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.

Copyright Business Wire 2010