By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday, November 19, 2010 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

American Intl Group (AIG) Fairholme Capital Mgt BO 505,700 $21,229,286
Saul Centers (BFS) Saul B Francis II CEO,DIR
14,260 $616,062
Global Indemnity Plc (GBLI) Cozen Stephen A DIR 14,200 $269,479
American Apparel (APP) Charney Dov CB,CEO
200,000 $264,991
Atlantic Tele Network (ATNI) Schuchman Brian A DIR 5,300 $191,171
Crosstex Energy Lp (XTEX) GSO Crosstex Holdings BO 12,500 $172,520
THL Credit (TCRD) Hawthorne Nancy DIR 7,500 $97,489
First Northern Community Bancorp (FNRN) Schulze David W DIR 20,000 $95,000
TCW Strategic Inc Fund (TSI) Flack Mitch O 16,400 $87,319
Avatar Holdings (AVTR) Einiger Roger DIR 5,000 $86,977
Ballmer Steven A CEO,DIR 14,349,647 $369,827,136
Home Depot
Batchelder David H DIR 5,567,198 $173,025,776
Gates William H III DIR 3,000,000 $77,169,000
Ellison Lawrence Joseph CEO,DIR
1,000,000 $28,190,700

Sprecher Jeffrey C CEO,DIR 77,250 $8,764,065
MSC Industrial

Jacobson Mitchell DIR,BO 142,000 $8,324,863

Rajpal Sumit DIR 229,021 $6,730,625
Texas Roadhouse
Taylor Wayne Kent CB,DIR
399,990 $6,400,842
Clean Energy Fuels
Miller Bradley N PR 378,400 $5,310,354
Intrepid Potash
Martin J Landis DIR 168,506 $5,208,290

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.