By Alexander Green of
- Every business venture involves risk and some risks simply won't pay off. That's OK.
- Most people suffer from analysis paralysis. Planning is great, but too much is evidence of fear, not prudence. Masterson encourages you to stop peering off the high dive and lean forward.
- Some marketing ideas work. Others won't. But rather than sitting around theorizing about what will and what won't, start testing. If something works, great. It if doesn't, modify it or drop it. Then try again.
- You'll learn more from your failures than your successes as a business owner. So start taking action.