With the holidays quickly approaching and many Americans still closely watching household budgets, creative alternatives to expensive gift giving have never been more important. For gift-givers looking for ways to delight recipients without going over their budget, Fisher Nuts www.fishernuts.com (NASDAQ: JBSS) offers a fun and innovative solution. The Fisher Handmade from the Heart Sweepstakes invites participants to share their favorite giftable recipes online, offering not only an excellent source of gift ideas to create in their own kitchens, but an opportunity to win prizes as well.

“Nothing captures the true spirit of the holidays like a beautiful handmade gift, and edible gifts are always a popular choice,” said Howard Brandeisky, Vice President, Global Marketing and Innovation, for John B. Sanfilippo & Son, Inc., owner of the Fisher brand. “A handmade food gift is a truly personal way to surprise someone you care about at the holidays and the thought and effort behind it will be appreciated long after the holidays are over,” Brandeisky added.

Sweepstakes entries can be recipes for giftable baked goods, homemade candies, or custom nut mixes. For inspiration, check out the decadent Cherry Almond Mini Loaves, a delicious and colorful holiday treat that will liven up the dessert table at any holiday gathering, or the Sweet Chipotle Walnuts, elegantly displayed and easily assembled in a clear glass square jar. Recipes for these gifts and more ideas to spark creativity as well as information on how to enter can be found at www.thinkfishernuts.com.

Sweepstakes prizes include three $50 VISA gift cards, 25 Fisher “Cooking and Baking with Nuts” cookbooks and 25 Fisher Nuts canvas tote bags. The promotion runs November 8 – December 10, 2010. Entrants must be 18 years of age to enter. Winners will be drawn at random at the conclusion of the promotion.

John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher, Orchard Valley Harvest and Sunshine Country brand names and a variety of private labels.

JBSS is committed to helping to protect the environment through various initiatives including energy reduction and packaging that uses plant-based renewable resources in select products. For more information about Fisher products, visit www.fishernuts.com. Follow us on Twitter @fishernutsbrand, become a fan at http://www.facebook.com/fishernutsbrand and visit our blog at blog.fishernuts.com.

Copyright Business Wire 2010