BROOKINGS, S.D., Nov. 16, 2010 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., recently provided Westfield Media Group with LED video displays for phase one of the retail giant's new Digital Spectacular Network in the U.S.
The screens play an 8-minute loop, comprised of 50% advertising with 15-second spots, 25% mall marketing, and 25% news feeds, sports, and weather. Advertisers may also purchase one-side domination.All displays are controlled with Daktronics Visiconn SM display management solution which allows users to run their displays from any Internet-ready computer. With the ability to integrate multiple display technologies (LED, LCD and others), the Visiconn system is the ideal solution for controlling display networks. The technology offers the capability for the clients of Westfield to quickly create and display messages and graphics on the LED displays, allowing advertisers to better target their content to the audience at a particular location or certain time of day. In March of this year, Daktronics helped Westfield Group in Australia launch a similar Digital Spectacular Network in six of its prime shopping centers. More information about Daktronics video displays can be found at: www.daktronics.com/shoppingcenters About Daktronics Daktronics has strong leadership positions in, and is the world's largest supplier of, computer-programmable displays, large screen video displays, digital billboards, and electronic scoreboards and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: www.daktronics.com/petroleum or e-mail the company at email@example.com, call (605) 692-0200 ext. 56219 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128. The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476 The photo is also available via AP PhotoExpress.
CONTACT: Daktronics MEDIA RELATIONS: Julia Angerhofer, Commercial Marketing (605) 692-0200 ext. 56779 Julia.Angerhofer@daktronics.com