Activision's Call of Duty: Black Ops Sets Record

NEW YORK ( TheStreet) -- Activision Blizzard ( ATVI) announced Thursday it had sold 5.6 million copies of its new Call of Duty: Black Ops title for $360 million on the first day of its release, setting a new video game record.

The game's precedessor, Call of Duty: Modern Warfare 2 previously held the record, selling 4.7 million copies last year on its first day of release.

Activision also expects Black Ops to surpass Modern Warfare 2's five-day global sales record of $550 million.

The game could generate more than $818 million in sales over the holidays, according to Mike Hickey, an analyst at Janco Partners.

Black Ops is a first-person shooter video game that takes place during the Cold War.

Activision is set to release another big title, World of Warcraft: Cataclysm, on Dec. 7.

Despite the news, shares of Activision dipped 0.30% to $11.78 in afternoon trading Thursday.

--Written by Olivia Oran in New York.

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