Safaricom (SCOM), one of the biggest brand names in Kenya, is a provider of mobile telecommunications services. The stock trades on the Nairobi Stock Exchange. The company's market share in Kenya is about 78% with a subscriber base of 15.8 million. Safaricom has consistently generated positive cash flows from operating activities despite higher investments for developing its network infrastructure. Regulations and lower competitor tariff could compel Safaricom to restructure its calling tariffs, according to analysts. However, the company enjoys the first-mover advantage in data. Its 3G set up and efforts to install a Wimax network would help increased its share of data revenues, which are more profitable. Analysts expect the share of data and other value-added services to contribute 30% of revenue in fiscal 2011, compared to 8% in fiscal 2008.