By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday, November 10, 2010 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Carters (CRI) Berkshire Partners BO 600,000 $16,961,040
Sandridge Energy (SD) Fairfax Financial Holdings BO 1,230,200 $6,333,777
Bank Of America (BAC) Scully Robert W DIR 39,500 $491,716
Virtus Investment Partners (VRTS) Holt Timothy A DIR 10,000 $394,788
EQT Corp (EQT) Thorington Stephen A DIR 10,000 $383,800
Bank Of America (BAC) Holliday Charles O Jr DIR 30,000 $378,150
InsWeb Corp (INSW) Osmium Partners BO 51,088 $326,251
Sensata Technologies (ST) Jacobson Michael J DIR 12,000 $278,090
Hawk Corp (HWK) Gamco Investors BO 4,491 $223,852
Clearwater Paper (CLW) Jones Gordon L CB,PR
CEO,DIR
2,500 $204,900
Source: www.InsiderInsights.com
Microsoft (MSFT) Gates William H III DIR 2,000,000 $53,769,800
Google (GOOG) Page Lawrence PR,A
SEC,DIR
BO
55,556 $34,780,395
Oracle (ORCL) Ellison Lawrence Joseph CEO,DIR
BO
1,000,000 $28,625,800
Texas Roadhouse (TXRH) Taylor Wayne Kent CB,DIR
BO
606,300 $9,687,926
Skyworks Solutions (SWKS) Aldrich David J PR,CEO
DIR
344,414 $8,179,527
Avanir Pharmaceuticals (AVNR) Clarus Lifesciences I BO 1,244,626 $6,001,513
Huntsman Corp (HUN) Huntsman Jon M CB,DIR
BO
400,700 $5,515,678
Atmos Energy (ATO) Best Robert W CB,DIR 175,000 $5,279,038
Rackspace Hosting (RAX) Wells Fargo BO 170,000 $4,494,800
Opentable (OPEN) Layton Thomas DIR 56,400 $3,831,156
Source: www.InsiderInsights.com

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.