Samsung Expands its Galaxy at Verizon

NEW YORK ( TheStreet) -- At an event that included no rappers, fireworks or impressive hardware, Samsung unveiled its new Continuum Google ( GOOG) Android-based smartphone at a low-key event in Times Square Monday.

The phone, which will be available at Verizon ( VZ) later this week, is the newest member of the Galaxy S family that already includes the Fascinate, Vibrant, Captivate and Epic 4G. The Galaxy S series, launched over the summer, has helped propel Samsung into the smartphone limelight against competitors like Apple ( AAPL) and Research In Motion ( RIMM).

The Continuum's big distinguisher is a 1.8-inch super-AMOLED ticker display that streams information in real time. The ticker can be used to display information like news, social networking and entertainment feeds instantly, with a slight touch at the phone's "grip sensor" on its lower sides.

The phone, which will sell for $200 after a mail-in rebate, also features a 3.4-inch super-AMOLED touchscreen. The Continuum is designed for consumers "who want to have something cool and totally unique," Nick DiCarlo, director of product planning for Samsung, told TheStreet. "It's for people who are super connected and constantly checking their phones. Twitter was almost designed for this phone."

While the Continuum hardly seems like a mega hit for Samsung, it marks a continuation of the firm's next-generation mobile device onslaught. Samsung, the world's second-largest mobile phone vendor, saw its smartphone shipments more than double last quarter and has shipped 3 million Galaxy S smartphones in the U.S. since the line was launched over the summer, Paul Golden, Samsung's chief marketing officer, said.

Samsung raised its 2010 shipment outlook of smartphones from 18 million to 25 million.

Read on for a refresh of Samsung's recent Galaxy hits.

Samsung Galaxy Tab

Fitting in somewhere between the 5-inch Dell ( DELL) Streak and the 9.7-inch Apple iPad, Samsung's Galaxy tablet, which launched in mid-September and goes on sale later this week at T-Mobile and Verizon, will be one of two major players in the consumer tablet device market.

The Galaxy Tab faces a tough fight against Apple's iPad, of which more than 4 million have been sold since spring. But the Android-powered Tab does boast a few good features -- its uses Samsung's own 1-gigahertz Hummingbird processor, can run Flash and boasts front- and rear-facing cameras.

It also offers a solid choice: After subsidies, the Tab sells for $400, about $100 below the iPad's starting price.

Galaxy S Family -- the Initial Phones

Analysts credit Samsung's new Galaxy S smartphone lineup with helping the previously low-end phone stalwart retain its giant portion of world phone market share. Launched over the summer, the initial Galaxy S family included a solid lineup of four media-rich phones sold at each of the top U.S. telcos.

The Epic 4G (above), sold at Sprint ( S), is said to be juicing Samsung sales. It's one of only two phones configured to work on the Sprint/ Clearwire ( CLWR) 4G WiMax network, a supposedly super-speedy network that's available in some-60 cities across the country.

Philip Solis, an analyst at ABI Research, recently predicted that Sprint will sell nearly 3 million WiMax-capable smartphones by the end of 2010, which bodes well for Epic -- and Samsung.

--Written by Olivia Oran in New York.

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