NEW YORK ( TheStreet) -- Time Warner Cable ( TWC) has introduced a new feature that allows customers to view shows up to 3 days after they have aired. The feature, dubbed 'Look Back,' will be available to all Time Warner digital video customers for no extra charge. It will debut with 48 channels, 24 in high definition and 24 in standard definition. "Look Back gives customers the ability to further time-shift and achieve more control over the programming they want to watch," executive vice president and chief programming officer Melinda Witmer said. "There is no need to set a DVR and no worries about getting special equipment. Look Back is easy, fast and simple for all of us with busy schedules." The cable company is launching the service in several locations around the country including New York, New England, North Carolina, South Carolina, Ohio, Wisconsin and parts of Texas. Time Warner Cable recently reported third-quarter earnings of $1 per share, beating analyst estimates of 89. The company also saw subscription revenue increase 4.5% in the quarter. Shares are up nearly 50% over the past year and are trading around $52. -- Written by Theresa McCabe in Boston. >To contact the writer of this article, click here: Theresa McCabe. >To follow the writer on Twitter, go to @TheresaMcCabe. >To submit a news tip, send an email to: firstname.lastname@example.org.