By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday, November 05, 2010 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

American Superconductor (AMSC) Douglas Kevin BO 300,000 $10,902,869
Pharmathene (PIP) MPM Bioventures III Llc BO 430,000 $1,505,000
Skilled Healthcare (SKH) Scott William DIR 200,000 $1,038,138
Autonation (AN) Cascade Investment Llc O 36,142 $875,569
Arthrocare (ARTC) Fitzgerald David DIR 10,000 $283,600
Hunt JB Transport Svs (JBHT) Robo James L DIR 5,400 $198,666
Arthrocare Corp (ARTC) Newton Todd VP,CFO 3,500 $98,767
Iteris (ITI) Miller Lloyd I III BO 60,969 $85,796
Cedar Fair LP (FUN) Scott John M III DIR 5,000 $73,500
Unisource Energy (UNS) Baumann Barbara M DIR 2,000 $71,422
Microsoft (MSFT) Ballmer Steven A CEO,DIR 49,341,652 $1.335bn
Autozone (AZO) Lampert Edward S BO 424,156 $101,433,588
Oracle (ORCL) Ellison Lawrence Joseph CEO,DIR
2,000,000 $58,658,200
Microsoft (MSFT) Gates William H III DIR 1,000,000 $27,190,600
Netlogic Microsystems (NETL) Godinho Norman DIR,BO 415,516 $12,851,275
O Reilly Automotive (ORLY) Oreilly David E CB,DIR 200,000 $11,664,171
Riverbed Technology (RVBD) Swartz James R DIR 184,356 $10,927,938
Avanir Pharmaceuticals (AVNR) Clarus Lifesciences I LP BO 1,732,678 $7,929,916
Old Dominion Freight Line (ODFL) Congdon Jeffrey W BO 220,294 $6,186,362
Marriott International Md (MAR) Marriott JW Jr CB,CEO
150,000 $5,820,132

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.