By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday, Nov. 3, 2010 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Motorola (MOT) Icahn Carl C BO 15,161,662 $120,990,064
VMware (VMW) Emc Corp BO 38,950 $3,001,609
Consolidated Tomoka Land Co (CTO) Wintergreen Advisers Llc BO 61,601 $1,634,934
Alliance Healthcare Svs (AIQ) OCM Principal Opp Fund BO 375,000 $1,483,125
Epicor Software (EPIC) Pickup Richard H DIR 60,000 $557,400
Capstead Mortgage (CMO) Mahowald Christopher W DIR 30,000 $342,034
Taleo Corp (TLEO) Schwartz Jonathan I DIR 8,400 $251,206
Hill Rom Holdings (HRC) Aronson Martha Goldberg VP,PR 5,000 $195,000
Taleo Corp (TLEO) Tolonen James R DIR 5,000 $149,063
Twin Disc (TWIN) Moore Malcolm F DIR 3,500 $76,125
Amazon.Com (AMZN) Bezos Jeffrey P CB,CEO
932,811 $152,293,680
Google (GOOG) Shriram Kavitark Ram DIR 150,000 $92,334,179
Oracle Corp (ORCL) Ellison Lawrence Joseph CEO,DIR
2,000,000 $58,676,400
Google (GOOG) Doerr L John DIR 31,160 $19,176,840
Freeport McMoran Copper And Gold (FCX) Moffett James R CB,DIR 191,326 $18,675,102
Healthspring (HS) Leon Benjamin Jr DIR 404,526 $11,350,043
Igate Corp (IGTE) Wadhwani Sunil DIR,BO 500,000 $10,041,700
Igate Corp (IGTE) Trivedi Ashok DIR,BO 500,000 $10,041,700
Royal Caribbean Cruises Ltd (RCL) Fain Richard D CB,CEO
150,000 $6,007,335
Dish Network Corp (DISH) Defranco James VP,DIR 200,000 $4,057,600

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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