By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Tuesday, November 2, 2010 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

AMAG Pharmaceuticals (AMAG) Adage Capital Partners BO 1,000,000 $15,871,167
Coca Cola (KO) Diller Barry DIR 120,000 $7,382,604
Jefferies Group (JEF) Leucadia National Corp BO 75,000 $1,758,675
Pacific Sunwear (PSUN) Greek Investments BO 253,303 $1,501,024
Autonation (AN) Cascade Investment Llc O 56,000 $1,300,382
Duncan Energy Partners LP (DEP) Havens Joe DIR 37,500 $1,171,376
QLT (QLTI) Axial Capital Management Llc BO 171,000 $972,780
Atricure (ATRC) Discovery Group I Llc BO 70,508 $570,591
Flagstar Bancorp (FBC) Colleman James David DIR 200,000 $248,000
MDC Partners (MDCA) Nadal Miles CB,CEO
15,000 $209,550
Marriott International (MAR) Marriott John W III BO,DIR 2,000,000 $73,200,000
Oracle Corp (ORCL) Ellison Lawrence Joseph CEO,DIR
1,000,000 $29,225,000
Avanir Pharmaceuticals (AVNR) Clarus Lifesciences I LP BO 5,193,960 $26,289,470
Carnival Corp (CCL) Jafasa Continued Irrevocable Trust O 250,000 $10,764,796
IPG Photonics Corp (IPGP) IP Fibre Devices BO 159,100 $3,720,640
Gardner Denver (GDI) Cornell Helen W VP 62,948 $3,642,272
Marriott International Md (MAR) Marriott JW Jr CB,CEO
74,000 $2,774,260
F5 Networks (FFIV) Anderson Mark VP,SO 14,392 $1,679,499
Boyd Gaming Corp (BYD) Johnson Marianne Boyd VP,DIR
200,000 $1,666,000
Old Dominion Freight Line Va (ODFL) Congdon Jeffrey W BO 50,756 $1,421,754

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.