LINCOLN, R.I., Nov. 2, 2010 (GLOBE NEWSWIRE) -- A.T. Cross Company (Nasdaq:ATX) today announced that David G. Whalen, President and Chief Executive Officer will present at the Southwest IDEAS Investor Conference:

Wednesday, November 10, 2010 – 12:30 p.m. Eastern Time

The Southwest IDEAS Investor Conference is being held at the Hilton Anatole in Dallas, Texas on November 10 & 11. This presentation will be webcast live and may be accessed at the conference website at www.swideas.com, or under the investor relations section of the company's website, www.cross.com.

Co-sponsored by Three Part Advisors, LLC and the CFA Society of Dallas/Fort Worth, the Southwest IDEAS Investor Conference is an annual independent conference that allows quality companies to highlight their investment merits to influential professional investors with the express purpose of generating investor interest. Additional information about the conference can be located at www.swideas.com .

About A.T. Cross Company

Building on the rich tradition of its award-winning writing instruments and reputation for innovation and craftsmanship, A.T. Cross Company is a designer and marketer of branded personal and business accessories. A.T. Cross provides a range of distinctive products that appeal to a growing market of consumers seeking to enhance their image and facilitate their lifestyle. A.T. Cross products, including award-winning quality writing instruments, timepieces, business accessories and Costa Del Mar and Native Eyewear sunglasses, are distributed in retail and corporate gift channels worldwide. For more information, visit the A.T. Cross website at www.cross.com , the Costa Del Mar website at www.costadelmar.com and the Native Eyewear website at www.nativeyewear.com .

The A.T. Cross Company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5932
CONTACT:  A.T. Cross Company          Kevin F. Mahoney, Senior Vice President, Finance and Chief           Financial Officer          401-335-8470          Three Part Advisors, LLC          Investor Relations:          Dave Mossberg          817-310-0051

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