Consumers must realize that their credit cards are not tiny, plastic arcades. Racking up points and rewards is not requisite to credit card use, though the emphasis placed on it in the industry might lead them to think so. In fact, only certain types of consumers should even consider choices in the rewards credit card category.This may be disappointing, but it's true, and for good reason. Credit cards should be chosen to meet a particular consumer need. Specifically, people should select their credit cards to accomplish one of three strategic purposes: improving credit, lowering the cost of debt or maximizing the value of rewards.
|Brand loyalty makes you a good candidate for a rewards credit card. But it also means a dedicated Southwest Airlines flier, for instance, cannot score free airfare when flying United.|
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