Dole Food Company, Inc. (NYSE:DOLE) today announced the company has again won Supermarket News' Category Excellence Award for the Produce Category. Supermarket News, a nationally circulated weekly trade magazine for the food distribution industry, stated that “innovation this past year has run the gamut from new product introduction, to creative marketing and merchandising, to new steps toward better conservation of natural resources.” With this award, Dole Fresh Fruit and Dole Fresh Vegetables were recognized for efforts in:
- Tying Into Consumer Trends: Introducing the second phase of salad blend reimagining with all-natural kits and the publishing of an attractive, information-packed nutrition handbook.
- Marketing/Promotions: Developing far-ranging, multimedia programs to further push banana sales, and successful use of social media, including Facebook, to spotlight salad kits and bananas.
This marks the third year in a row Dole has received this award.Dole, with 2009 net revenues of $6.8 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.