Insignia Systems, Inc. (Nasdaq: ISIG) today reported net sales of $8,517,000 for the third quarter ended September 30, 2010, an increase of 7.2%, compared to net sales of $7,944,000 for the third quarter of 2009. The net income for the third quarter of 2010 was $932,000 or $0.06 per basic share ($0.05 per diluted share), compared to $986,000, or $0.07 per basic share ($0.06 per diluted share), for the third quarter of 2009. Insignia Point-of-Purchase Services ® (POPS) revenue for the third quarter of 2010 was $7,858,000, an increase of 5.0%, compared to third quarter 2009 POPS revenue of $7,485,000.

For the nine months ended September 30, 2010, net sales were $22,726,000, an increase of 14.2%, compared to net sales of $19,903,000 for the first nine months of 2009. The net income for the first nine months of 2010 was $1,151,000 or $0.07 per basic and diluted share, compared to $2,413,000, or $0.16 per basic share ($0.15 per diluted share) for the first nine months of 2009. In last year’s first quarter, we received a one-time insurance settlement of $1,387,000. Insignia POPS revenue for the first nine months of 2010 was $20,557,000, an increase of 11.7%, compared to POPS revenue of $18,401,000 for the first nine months of 2009.

CEO Scott Drill commented, “We are pleased with both the sequential and year-to-year improvement in POPS third quarter revenue. Subsequent to our second quarter earnings release on July 28, 2010, we were able to write approximately $1,050,000 in additional POPS business for execution in the third quarter. Unfortunately business in the current quarter is somewhat soft. We have approximately $5,700,000 of POPS customer orders for the 4 th quarter with four weeks of selling time left. Cash, cash equivalents and short-term investments at September 30, 2010, were $12,557,000, compared to $11,649,000 at June 30, 2010.”

Drill continued, “On the legal front, we are now scheduled to start our trial with News America Marketing In-Store, Inc. (NAM) on January 3, 2011. We received a revised scheduling order last Friday due to a conflict in the Judge’s schedule. The new date actually might be preferable in that there will now be continuity in the trial without the break that there would have been for the holidays. We continue to be optimistic about our prospects. As mentioned in previous releases, the Summary Judgment ruling on September 30, 2009, was significant in that the Court awarded judgment to Insignia and to me personally on all of NAM’s counterclaims. The Court also denied NAM’s Motion for Summary Judgment on

Insignia’s claims against NAM, except that it granted NAM’s Motion on the sole issue of whether NAM possessed market power over retailers. By denying NAM’s Motion, the Court set the stage for trial on our antitrust and unfair-competition claims, which include violations of the Sherman and Clayton Antitrust Acts, the Lanham Act, and those statutes’ counterparts in Minnesota state law. Third quarter 2010 legal expense was $288,000 versus $566,000 in the second quarter.”

Non-GAAP versus GAAP Financial Statements

To supplement the Company’s financial statements presented in accordance with GAAP, the Company provides certain non-GAAP financial measures of financial performance. These non-GAAP measures include:
  • net income before insurance settlement proceeds; and
  • net income before both insurance settlement proceeds and News America related legal fee expense

The Company’s reference to these non-GAAP measures should be considered in addition to results prepared under current accounting standards, but are not a substitute for, or superior to, GAAP results.

These non-GAAP measures are provided to enhance investors’ overall understanding of the Company’s current financial performance and ability to generate cash flows. In many cases non-GAAP financial measures are used by analysts and investors to evaluate the Company’s performance. Reconciliation to the nearest GAAP measure included in this press release can be found in the financial table included below.
Three Months Ended Nine Months Ended
September 30, September 30,
2010   2009     2010   2009
Net income $ 932,000 $ 986,000 $ 1,151,000 $ 2,413,000
Insurance settlement proceeds   ––   ––   ––   (1,387,000 )
Non-GAAP net income before
insurance settlement proceeds 932,000 986,000 1,151,000 1,026,000
News America related legal expense   261,000   233,000   1,188,000   1,254,000  
Non-GAAP net income before
insurance settlement proceeds and
News America related legal expense $ 1,193,000 $ 1,219,000 $ 2,339,000 $ 2,280,000  

Conference Call

The Company will host a conference call today, October 27, at 4:00 p.m. Central Time. To access the live call, dial 877-268-1608. The conference code is 16969172. Please be sure to dial in about 5-10 minutes prior to the scheduled start time. Audio replay will be available approximately three hours after the call for 10 days. To access the replay, dial 800-642-1687 and reference the passcode 16969172.

Insignia Systems, Inc. is an innovative developer and marketer of in-store advertising products, programs and services to retailers and consumer goods manufacturers. Through its Point-Of-Purchase Services (POPS) business, Insignia is contracted with 11,500 chain retail supermarkets stores, including Kroger, ShopRite and SUPERVALU. Through the nationwide POPS network, over 200 major consumer goods manufacturers, including General Mills, Kellogg Company, Kraft, Nestlé, Ocean Spray, Reckitt Benckiser, Schwan’s Bakery and Tyson Foods, have taken their brand messages to the point-of-purchase. For additional information, contact (888) 474-7677, or visit the Insignia website at

Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements. The Company’s actual results could differ materially from these forward-looking statements as a result of a number of factors, including risks and uncertainties as described in the Company’s SEC Form 10-K for the year ended December 31, 2009 and other recent filings with the Securities and Exchange Commission. The Company wishes to caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made.

Insignia Systems, Inc.


Three Months Ended Nine Months Ended
September 30,     September 30,
2010   2009     2010   2009
Net Sales $ 8,517,000 $ 7,944,000 $ 22,726,000 $ 19,903,000
Cost of Sales 4,042,000 3,812,000 10,976,000 9,523,000
Gross Profit 4,475,000 4,132,000 11,750,000 10,380,000
Operating Expenses:
Selling 1,968,000 1,776,000 5,379,000 4,794,000
Marketing 429,000 391,000 1,235,000 1,125,000
General & Administrative 1,146,000 973,000 4,001,000 3,442,000
General & Administrative
(Insurance settlement proceeds)   ––   ––   ––   (1,387,000 )
Operating Expense 3,543,000 3,140,000 10,615,000 7,974,000
Operating Income 932,000 992,000 1,135,000 2,406,000
Other Income, net   ––   20,000   16,000   69,000  
Income Before Taxes 932,000 1,012,000 1,151,000 2,475,000
Income Tax Expense   ––   26,000   ––   62,000  
Net Income $ 932,000 $ 986,000 $ 1,151,000 $ 2,413,000  
Net Income Per Share
Basic $ 0.06 $ 0.07 $ 0.07 $ 0.16
Diluted $ 0.05 $ 0.06 $ 0.07 $ 0.15
Shares used in calculation of
net income per share:
Basic 15,642,000 15,134,000 15,503,000 15,130,000
Diluted 16,977,000 15,972,000 16,869,000 15,666,000


September 30, December 31,
2010     2009
Cash and cash equivalents $ 10,057,000 $ 8,797,000
Short-term investments 2,500,000 4,400,000
Working capital 12,345,000 10,716,000
Total assets 20,173,000 17,839,000
Total liabilities 6,536,000 6,154,000
Shareholders’ equity 13,637,000 11,685,000

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