FiCentive (OTCBB: PYDS), a leading provider of turn-key prepaid card solutions, and its partner Redpack, a leader in package and mail delivery in Mexico and throughout the world, today announced the immediate availability of the new Redpack Mi Promesa MasterCard ® prepaid card.

Cards can be ordered and managed at

Under a previously announced agreement, FiCentive has created a Redpack branded Mi Promesa MasterCard reloadable prepaid card that will offer US-based clients the ability to fund their own cards as well as those of family members that are also FiCentive Mi Promesa companion cardholders.

FiCentive offers a suite of full-service prepaid card solutions to merchants, financial institutions, and the significant community of consumers whose financial service needs are not being met by the more traditional financial services organizations and products. By offering the Redpack Mi Promesa prepaid cards, FiCentive will leverage the very strong brand of Redpack to provide those underserved clients with a highly adaptable and flexible tool to help them manage their financial needs.

Ms. Sonia Bracamontes, Sales and Marketing Director for Redpack, said, “We are very pleased to be at this point and can officially announce the availability of the new Redpack Mi Promesa MasterCard card program. The Mi Promesa card is designed to be of great value to the underserved market of the unbanked and underbanked Mexican community in the United States. We believe the Redpack brand is well known and is trusted within this community and will therefore add significant credibility to the program.”

Louis Hoch, CEO of FiCentive, said, "We are very proud and excited to be able to announce the availability of the Mi Promesa card program. Redpack is a highly recognized brand among Mexican citizens and the Mexican-American community in general. We believe the relationship with Redpack and the company’s deep relationship with this community will position the card program for success like no other card has ever enjoyed in this extremely important market segment.”

About Redpack

Redpack is a 100% Mexican company founded in 1991.

Concerned by the growing demand for reliable service for courier delivery throughout the country, a group of entrepreneurs had the vision to unify communication locally operating in major cities and towns that did not have easy access to package and mail delivery services. In 1997 Redpack already covered the entire Mexican Republic and had offices in major cities.

In 2002, Redpack USA was founded with 100% Mexican capital in order to service the U.S. market as a tool for the import of purchases made online.

Today, Redpack is one of the largest networks in the country that connects more than 850 domestic destinations. Through a reciprocal agreement with TNT, a global express package services company, Redpack has access to 210 countries worldwide. Redpack currently has a total of over 320 outlets, a fleet of more than one thousand vehicles and 1300 employees nationwide. In 2008, Redpack handled approximately 6,200,000 shipments.

Redpack is a company focused on the environment and social concerns, which is why it launched its program "CO 2 Free" in 2008 which seeks to increase efficiency and reduce fuel consumption within its fleet, contributing to improvement in environmental quality. Additionally, Redpack is actively working with the foundation "Un Kilo de Ayuda" ferrying aid to thousands of malnourished children in Mexico.

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees. FiCentive has the ability to issue cards on all card association brands.

FiCentive is well positioned to capture its share of the global prepaid market that is estimated to be more than 6.5 trillion dollars.

For more information about FiCentive, please visit or email

FiCentive is a wholly owned subsidiary of Payment Data Systems, Inc.

The Redpack Mi Promesa MasterCard prepaid card is issued by MetaBank™ pursuant to a license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

For additional information, visit Contact Michael Long for Investor Relations information at 210.249.4040 or email at


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Copyright Business Wire 2010