NEW YORK ( TheStreet) -- The average number of daily customers who visit a Starbucks ( SBUX) store decreased from an estimated 463 in 2005 to 408 in 2007, driven by the launch of lower priced beverages by players like McDonald's ( MCD) (NYSE:MCD), as well as due to self-cannibalization of Starbucks stores.Starbucks faces competition from other specialty coffee manufacturers such as Caribou Coffee ( CBOU) and Peet's Coffee ( PEET). We believe that long-term economic improvement will help Starbucks limit the impact of price competition and that the company will be able to increase its average daily customer visits as it continues to limit store count by shutting down underperforming stores.
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