Editor's note: This story was part of TheStreet's 10-part Top Business Leaders of Tomorrow series.NEW YORK ( TheStreet) -- Gadget geeks may take for granted the flash memory that underlies today's instantaneous access to digital content, but at the heart of today's consumer friendly technology is flash memory global king SanDisk ( SNDK), and its senior vice president and head of retail operations, Shuki Nir. Nir didn't exactly travel a straight road from tech-obsessed kid to technology executive. Nir wasn't in his garage or basement like a young Steve Jobs or Bill Gates creating protean personal computing machines while fighting acne -- though he does fondly recall when his parents purchased him an Atari and days spent during his Israeli youth playing Space Invaders. "That was important to me, and it shows how in technology we influence lives the way my life was influenced by a video game," Nir says.
|Shuki Nir, head of retail business at SanDisk|