DURHAM, N.C., Oct. 19, 2010 (GLOBE NEWSWIRE) -- Oxygen Biotherapeutics, Inc. (Nasdaq:OXBT) (SIX Swiss Exchange:OXBT) today announced DERMACYTE ® skin care products are now available for purchase on a leading beauty and dermatologic e-tail website www.BeautyRiche.com. This popular beauty product outlet complements Oxygen's e-tail site, www.buydermacyte.com, broadening accessibility for consumers and increasing brand awareness.

BeautyRiche.com is a retail and e-commerce Dermatology Center dedicated to providing the best beauty products available. Through years of experience in the medical spa field, BeautyRiche's owner and on-site aesthetician, Bunnie Durnbaugh, has developed a keen eye for finding only the best skincare products to offer. Their goal is to provide the ultimate in knowledge and customer service. "Our goal is to make DERMACYTE skin care products broadly available to our customers.  BeautyRiche enables us to reach potential online customers in the United States and Canada," said Maria Isabel Tamargo, Vice President of Marketing for Oxygen Biotherapeutics. "We are continuing to increase the number of channels that our customers have to purchase DERMACYTE skin care lotions."

BeautyRiche.com now offers two DERMACYTE products: DERMACYTE Oxygen Concentrate and DERMACYTE Oxygenating Eye Complex. DERMACYTE Oxygen Concentrate is a scientifically designed, proprietary cream made to enhance oxygen delivery to skin. It is the first product in a broad and diverse cosmetic line currently under development by Oxygen Biotherapeutics. It complements the newly introduced DERMACYTE Oxygenating Eye Complex, which has several ingredients, such as avocado essence, soothing oat kernel, Vitamin C, sunflower oil and antioxidants that target the eye contour area. The DERMACYTE skin care line uses our oxycyte technology (an oxygen carrier) to deliver oxygen to tissues, such as skin.

Skin Benefits of Oxygen

Oxygen is essential for radiant, young-looking skin. It assists in the production of collagen and elastin, as well as with skin repair and regeneration. As we age, the body's ability to deliver oxygen to dermal tissue deteriorates. A lack of oxygen at the cellular level can cause skin to age prematurely, increasing the appearance of fine lines and age spots, making skin look dry and dull. A boost in oxygen enhances the overall appearance and feel of your skin, leaving it smoother and healthier-looking. 

Study Shows Improvement in Appearance of Wrinkles

Results from an 8-week cosmetic study showed that the topical application of DERMACYTE Oxygen Concentrate, an oxygen-rich cream, improves the appearance of fine lines and wrinkles. The study was conducted by Steven H. Dayan, MD, of DeNova Research in Chicago with funding provided by Oxygen Biotherapeutics.

At the conclusion of the study conducted with 36 women ages 39-63 with mild-to-moderate facial wrinkles, 80% of subjects experienced at least one-grade improvement on the Fitzpatrick Wrinkle Assessment Scale (FWAS) (P<0.0001); 97% experienced at least one grade of improvement compared to their baseline photos according to the investigator's Global Improvement Aesthetic Scale (GIAS) (P<0.0001); and 84% had at least a grade of improvement on their self-perception of GAIS (P<0.0001). 

The FWAS is a 9-grade scale to assess the diverse aspects of aging skin. It ranks the depth of the wrinkle (e.g. fine lines or deep wrinkles) and elastosis, the breakdown of elastic tissue leading to a reduction in the elasticity of the skin. It is commonly used in dermatology to determine the effectiveness of a variety of skin care treatments and therapies. The GAIS also is a commonly used scale to assess changes to skin when a treatment is applied. It rates changes on a scale of one-to-five, with one being the most improved and 5 showing the appearance is worse than the original condition.

About Oxygen Biotherapeutics, Inc.

Oxygen Biotherapeutics, Inc. is developing medical and cosmetic products that efficiently deliver oxygen to tissues in the body. The Company has developed a proprietary perfluorocarbon (PFC) therapeutic oxygen carrier and liquid ventilation product called Oxycyte® that is being formulated for both intravenous and topical delivery for conditions including but not limited to traumatic brain injury, decompression sickness and topical wounds. This same PFC is included in the Company's full line of personal skin care products. More information is available at www.oxybiomed.com, or www.buydermacyte.com.

The Oxygen Biotherapeutics, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7277

Caution Regarding Forward-Looking Statements

This news release contains certain forward-looking statements by the company that involve risks and uncertainties and reflect the company's judgment as of the date of this release. These statements include those referring to the plans for the expansion of the DERMACYTE product line and the timing of the introduction of those new products. Matters beyond the company's control could lead to delays in new product introductions and customer acceptance of these new products. Furthermore, there can be no assurance that such plans will lead to meaningful sales of DERMACYTE or generate any revenue for the company. The company disclaims any intent or obligation to update these forward-looking statements beyond the date of this release. This caution is made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
CONTACT:  Oxygen Biotherapeutics, Inc.          Ellen Corliss, Vice President Corporate Communications            & Investor Relations           (919) 855-2112

Oxygen Biotherapeutics, Inc. logo

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