DURHAM, N.C., Oct. 19, 2010 (GLOBE NEWSWIRE) -- Oxygen Biotherapeutics, Inc. (Nasdaq:OXBT) (SIX Swiss Exchange:OXBT) today announced DERMACYTE ® skin care products are now available for purchase on a leading beauty and dermatologic e-tail website www.BeautyRiche.com . This popular beauty product outlet complements Oxygen's e-tail site, www.buydermacyte.com , broadening accessibility for consumers and increasing brand awareness.

BeautyRiche.com is a retail and e-commerce Dermatology Center dedicated to providing the best beauty products available. Through years of experience in the medical spa field, BeautyRiche's owner and on-site aesthetician, Bunnie Durnbaugh, has developed a keen eye for finding only the best skincare products to offer. Their goal is to provide the ultimate in knowledge and customer service. "Our goal is to make DERMACYTE skin care products broadly available to our customers.  BeautyRiche enables us to reach potential online customers in the United States and Canada," said Maria Isabel Tamargo, Vice President of Marketing for Oxygen Biotherapeutics. "We are continuing to increase the number of channels that our customers have to purchase DERMACYTE skin care lotions."

BeautyRiche.com now offers two DERMACYTE products: DERMACYTE Oxygen Concentrate and DERMACYTE Oxygenating Eye Complex. DERMACYTE Oxygen Concentrate is a scientifically designed, proprietary cream made to enhance oxygen delivery to skin. It is the first product in a broad and diverse cosmetic line currently under development by Oxygen Biotherapeutics. It complements the newly introduced DERMACYTE Oxygenating Eye Complex, which has several ingredients, such as avocado essence, soothing oat kernel, Vitamin C, sunflower oil and antioxidants that target the eye contour area. The DERMACYTE skin care line uses our oxycyte technology (an oxygen carrier) to deliver oxygen to tissues, such as skin.

Skin Benefits of Oxygen

Oxygen is essential for radiant, young-looking skin. It assists in the production of collagen and elastin, as well as with skin repair and regeneration. As we age, the body's ability to deliver oxygen to dermal tissue deteriorates. A lack of oxygen at the cellular level can cause skin to age prematurely, increasing the appearance of fine lines and age spots, making skin look dry and dull. A boost in oxygen enhances the overall appearance and feel of your skin, leaving it smoother and healthier-looking.