Jacada Ltd. (NASDAQ: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations, signs agreement with Blue Cross Blue Shield of Massachusetts (BCBSMA) to provide Jacada Fusion Integration Technologies in support of streamlining their technology services and accelerating their move to Service Oriented Architecture (SOA). This solution will allow BCBSMA to easily integrate and exchange data for critical host-based, web-based and Windows applications. “We are thrilled to have the opportunity to work with Blue Cross Blue Shield of Massachusetts and to provide them with the critical integration technology necessary to support their Healthcare Services initiative,” said Tom Clear, chief executive officer for Jacada. “Providing superior customer service is paramount to healthcare organizations in today’s world and I look forward to working with BCBSMA in support of this goal.” Jacada Fusion® is a non-invasive platform designed to increase agent productivity and improve the customer experience – without requiring any modifications to existing business applications. Jacada Fusion leverages the current IT environment and in-place assets. “Using Jacada Integration Technologies will allow BCBSMA to service enable a number of our legacy systems while we invest in reengineering and replacing applications,” said Ted Marsh, Chief Technology Officer at BCBSMA. “This technology will help us integrate our legacy assets into a comprehensive SOA platform, enabling us to become more agile and responsive to changing business needs given the dynamic healthcare environment. Jacada is a proven leader in this area and we are pleased to be working with a dedicated team of professionals.” About Blue Cross Blue Cross Blue Shield of Massachusetts Blue Cross Blue Shield of Massachusetts ( www.bluecrossma.com) was founded 73 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to nearly 3 million members. BCBSMA believes in rewarding doctors and hospitals for delivering safe and effective care, and in empowering patients to take more responsibility, become educated health care consumers, and become stronger partners with their doctors. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association. About Jacada Jacada is a leading global provider of customer experience management and interaction optimization solutions. By bridging disconnected systems and processes, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in London; Munich; Stockholm; Atlanta, Georgia; and Herzliya, Israel. Jacada can be reached at www.jacada.com. This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.