Jacada Ltd. (NASDAQ: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations, proudly presents “Customer Service 2.0: Access the Experts,” a unique online blogging and customer education program exclusively on Jacada.com. As part of this educational series join Brent Leary, Co-Founder and Partner of CRM Essentials, for a complimentary webinar Thursday, October 21, 2010 at 11 a.m. ET.

“I’m very pleased to be able to bring Brent Leary to the Jacada audience,” said Jennifer Childress, director of marketing communications for North America. “Understanding how to utilize new social channels and how to change the style of communication to fit this new space is something everyone is talking about.”

Brent’s webinar, “ How Social Media, Location-Based Services & Mobile Technology are Changing the Rules of Customer Engagement,” will discuss the importance of integrating social tools into traditional customer service processes as well as the impact social media, location-based services and the latest mobile technology is having on the customer experience.

“I’m looking forward to speaking about Social CRM trends in this upcoming webinar with Jacada,” said Brent Leary. “I think it’s important that businesses understand the challenges of integrating a social strategy within a traditional customer engagement but also realize the benefits associated with leveraging social channels to more effectively communicate with their current customers.”

About Brent Leary:

Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is Co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. He serves on the national board of the CRM Association, and on the advisory board of the University of Toronto's newly created CRM Center of Excellence. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. He writes the Social CRM column for Inc.com's technology site, and serves as Blogger-in-Residence for TheSocialCustomer.com.

Jacada’s “Access the Experts” fall series will run through the end of October 2010. For more information and to register for this webinar, visit www.jacada.com.

About Jacada

Jacada is a leading global provider of customer experience management and interaction optimization solutions. By bridging disconnected systems and processes, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in London; Munich; Stockholm; Atlanta, Georgia; and Herzliya, Israel. Jacada can be reached at www.jacada.com.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.

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