By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission last session as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Hallmark Financial Svs (HALL) Detroit Stoker Co O 159,800 $1,400,346
Texas Industries (TXI) NNS Holding BO 32,065 $1,103,563
Winmark Corp (WINA) Morgan John L CB,CEO,BO 6,000 $207,540
Tower Financial (TOFC) Busse Keith E DIR 22,000 $154,000
Blackrock (BLK) Bank Of America DIR 704 $119,978
Clough Global Opp Fund (GLO) Clough Charles Jr A 4,000 $52,796
Diamond Foods (DMND) Mendes Michael J CB,PR,CEO 1,000 $42,740
VSB Bancorp (VSBN) Johnsen Alfred C DIR 2,492 $29,116
Bionovo (BNVI) Cohen Isaac CB,CEO,BO 15,000 $15,153
Opko Health (OPK) Frost Phillip Md Et Al CEO,CB,BO 5,000 $12,660
Source: www.InsiderInsights.com
Gap (GPS) Fisher Doris F O 2,000,000 $38,184,500
Google (GOOG) Page Lawrence PR,DIR,BO 55,556 $30,200,184
Moodys Corp (MCO) Berkshire Hathaway BO 370,146 $10,234,222
Texas Roadhouse (TXRH) Taylor Wayne Kent CB,BO 516,867 $7,896,245
Fastenal Co (FAST) Kierlin Robert A DIR 100,000 $5,238,270
MetroPCS Communications (PCS) TA Associates DIR 233,100 $2,506,171
CSX Corp (CSX) Munoz Oscar VP,CFO 25,000 $1,500,495
Salesforce.Com (CRM) Benioff Marc CB,CEO,BO 10,000 $1,069,639
Toll Brothers (TOL) Toll Robert I CB,BO 55,650 $1,034,450
First Pactrust Bancorp (FPTB) Investors Of America LP BO 85,700 $904,252
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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