1-800-FLOWERS.COM (NASDAQ: FLWS), the world’s leading florist and gift shop, today announced that the Company will release financial results for its fiscal 2011 first quarter (ended Sunday, September 26, 2010) on Thursday, October 21, 2010. The press release will be issued prior to market opening and will be followed by a conference call with members of senior management at 11:00 a.m. EDT.

The conference call will be available via webcast from the Investor Relations section of the Company’s web site at www.1800flowersinc.com . To listen to the call via the Internet it is recommended that interested parties go to the web site prior to the start time to download and install any necessary audio software. For those unable to listen to the webcast live, an indexed recording of the call will be posted on the Investor Relations section of the Company’s web site within 24 hours of the call’s completion. A telephonic replay of the call can be accessed beginning at 2:00 p.m. EDT on the day of the call through 11:59 p.m. EDT on Thursday, October 28, 2010 at: 1-800-642-1687 or 1-706-645-9291 (international); enter replay pass code #17938389.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM’s Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the “Best Shopping” category. 1-800-FLOWERS.COM was also rated number one vs. competitors for customer satisfaction by STELLAService. The Company’s BloomNet ® international floral wire service ( www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory ® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s ® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May ® confections brands ( www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800- BASKETS.COM ® ( www.1800baskets.com); and wine gifts from Winetasting.com ® ( www.winetasting.com). The Company’s Celebrations ® brand ( www.celebrations.com) is a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly “green” programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Special Note Regarding Forward-Looking Statements:

A number of statements contained in the Company’s scheduled October 21, 2010 press release and conference call, other than statements of historical fact, may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. For a more detailed description of these and other risk factors, please refer to the Company’s SEC filings including its Annual Reports and Forms 10K and 10Q available at the Investor Relations section of the Company’s website at www.1800flowers.com. The Company expressly disclaims any intent or obligation to update any of the forward looking statements made in the scheduled conference call and any recordings thereof, or in any of its SEC filings, except as may be otherwise stated by the Company.

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