NEW YORK ( TheStreet) -- Within the past week, consumers have forced PepsiCo's ( PEP) Frito-Lay to recall its biodegradable Sun Chips bags because they offended their ears and forced a proposed Gap ( GPS) logo into the abyss because it offended their sensibilities.As cranky colleagues have noted, this country used to produce steel. Last week The Atlantic's Alexis Madrigal devoted some serious page space to the notion that American ingenuity, which once split the atom, has declined to altering the molecular composition of biodegradable snack bags. Salon followed this up by noting that, as American consumers rail and cry over the inability to have a midnight snack while their roommates sleep, China is about to become the world's leader in digital computing and data communications patents.
|The Gap's old and new logo is at left; the logo it adopted and abandoned in the face of massive scorn -- a U.S. manufacturing base and pretty high on the list of exports, too -- is at right.|
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