NEW YORK, Oct. 11, 2010 (GLOBE NEWSWIRE) -- Consumers want more than a movie or videogame disc in their mailboxes. According to a recently released research study produced in cooperation with the Direct Marketing Association (DMA), DVDs and Compact Discs are a preferred form of direct marketing that yields significantly higher results than print media and email. The study, sponsored by DiscMail Direct, an industry coalition of manufacturers, packagers and creative services companies involved in the use of optical media, and DMA, found the following:
- 91% of all respondents who received a DVD/CD in the mail opened the mailer
- 73% actually played the discs it in their computer
- 59% of respondents thought that a DVD was more secure than an email
- Respondents were 85% more likely to prefer receiving a DVD/CD in the mail than an email by the same advertiser
- 89% of respondents said they would spend more time or the same amount of time with a direct mail piece if it included a DVD/CD
The DiscMail Direct logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7603For more information visit the group's website at: wwwDiscMailDirect.com.
CONTACT: DiscMail Direct Guy Finley 1 (208) 629-5717 guy@MESAlliance.org