In contact information, title for Pamela Maythenyi should read: Senior Vice President (sted President). The corrected release reads: SOURCEECREATIVE SAYS THE TV COMMERCIAL IS NOT DEAD Traffic to the Advertising Industry’s Leading Online Database and Archive is at an All-time High Advertising industry analysts have long been ringing the death knell for the television commercial, but judging by recent traffic figures for the website of SourceEcreative, the industry-leading online research, information and archive service for the global advertising production industry, the television advertisement is alive and well. Visits to www.sourceecreative.com are rapidly approaching the 1 million mark for the 12-month period ending on September 30. “While media prognosticators have been predicting the death of the TV commercial for years, what we’re finding is more and more advertisers around the world are turning to both traditional TV commercial formats along with web distribution for their marketing messages,” said SourceEcreative founder Pamela Maythenyi, who is also a senior vice president of parent company DG Fastchannel, the world’s leading provider of digital media distribution services to the advertising, entertainment and broadcast industries. “While the format may be evolving, its use hasn’t slowed one bit.” SourceEcreative provides up-to-the-minute information on the latest TV spots produced around the world, as well as detailed information on production and post production resources, agency rosters and project credits to a worldwide user base of thousands of companies. Overall usage is growing by double digits over year-ago periods and users are plumbing the depths of the database, spending an average of 19 minutes on the site with each visit. In addition, the average number of page views per visit, at 22.9, indicates that users are routinely conducting extensive searches for advertising content like spots and web videos, as well as for production resources such as directors, editors and visual effects companies.
The service is also seeing significant usage spikes in key regions. The top ten countries of origin for visits to SourceEcreative are the United States, South Korea, Mexico, Brazil, Japan, China, Thailand, Chile, South Africa and Germany.“These are countries where the global advertising industry is still deeply invested in TV commercials or video-based advertising,” said Maythenyi. “What we’re seeing, particularly in South and Central America and throughout Asia, is that the use of video content as a marketing tool is not slowing at all but growing at a surprisingly strong pace.” About SourceEcreative SourceEcreative ( www.sourceecreative.com) is recognized as the leading global information and archival resource for advertisers, ad agencies and production companies. Headquartered in Boca Raton, with sales offices in London, New York, Melbourne and Sao Paulo, the service connects its ad industry subscribers around the world with an unparalleled wealth of data about TV commercials, music videos, web videos and virals. Its production database includes full credit information on over 400,000 TV spots and music videos, and its catalog of creative personnel on both the agency and production sides of the industry is up-to-date and authoritative, with listing information on directors, producers, creatives, reps, editors and more. Its web site receives over four million page views per month, and its users screen literally hundreds of thousands of TV commercials and other shorts per year. A powerful showcase for new work and emerging talents, SourceEcreative’s newsletters and special editorial features reach an audience of 40,000 industry professionals’ email addresses around the world. About DG FastChannel DG FastChannel provides digital media services and solutions to the advertising, broadcast and publishing industries. The company services more than 5,000 advertisers and agencies with North America’s largest online media distribution network of more than 28,000 U.S. and Canadian radio, television, print and Web publishing destinations. DG FastChannel utilizes satellite and Internet transmission technologies, creative and production resources, digital asset management, and syndication services enabling advertisers and agencies to work faster, smarter, and more competitively. Fortune named DG FastChannel one of the “100 Fastest Growing Companies” two years in a row and selected the company as one of 2010’s “rising stars.” In 2009, DG FastChannel delivered more than 7 million advertisements. For more information, visit www.dgfastchannel.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6461694&lang=en