(5 Dumbest article updated with information on Gap abandoning its new logo.)
5. CNN & Rick Sanchez: We Report, You Deride
You've got to hand it to Time Warner's (TWX) CNN. In a bid to keep up with the gasbags at Fox News and MSNBC, CNN set out to find themselves an emotionally unhinged loudmouth anchor and ended up with ... emotionally unhinged loudmouth Rick Sanchez.
So let's focus on what possessed CNN to hire Sanchez in the first place. They were after an anchor with exactly the characteristics that Colbert parodies -- the kind of "journalist" who may not really "know" something, but who feels the "truthiness" of "the moment" in their "gut." CNN wanted their populist rager, their Glenn Beck, their "crazy man standing on the corner of Main Street screaming incomprehensible jibber-jabber at the passing cars." Sanchez was all of that ... and so much less! Sanchez sat down for his first interview with George Stephanopoulos on ABC's Good Morning America on Friday. Apparently exhaustion pushed Sanchez to make these "unartful" comments. That, and he pretty much acknowledged that he felt he was being picked on. This whole sordid affair, in other words, is far from a surprise. When media outlets like CNN engage in a race to the bottom, they should hardly be shocked to discover that the bottom is covered in muck. TheStreet Says: Things are hardly looking better now that Sanchez has exited. CNN is now hanging its hat on former governor and interstate prostitution aficionado Eliot Spitzer. What could possibly go wrong?
4. Frito-Lay Finally Bags Its Noisy Bag
The earth-friendly bags were introduced in April 2009 to appeal to more environmentally-conscious consumers. But in addition to the bags' actual biodegradability being called into question, the larger issue quickly became one of noise. As in, "What the hell is that noise?!?"
Simply put, the bags were loud. How loud, you ask? Sorry, what was the question? We couldn't hear you over all the noise from those damn bags. Still, instead of actually addressing the fact that its new bags were loud enough to spook a herd of bison, Frito-Lay decided to play the "green" card. And in doing so, the company committed a hallmark mistake: putting out a "green" product that didn't "work." That's how you end up with nearly 50,000 members of a Facebook group called, Sorry But I Can't Hear You Over This Sun Chips Bag. So, bravo to Pepsi for damaging its brand twice: first by producing a comically loud package that annoys consumers ... and again by earning a spot in headlines for having to effectively recall its own bags. TheStreet Says: What's it matter what we say, since you're not going to able to hear it above the din of your Sun Chips bag.
3. AIG Praises Blind Watchdog
2. BP's Spill Flows All the Way to White House
1. Gap Loves New Logo Enough to Abandon It