NEW YORK ( TheStreet) -- Wednesday afternoon's first post-season Major League Baseball game between Tampa Bay and Texas is the perfect time to reflect on the intersection of big tech and America's favorite pastime.Tech and baseball mixed long before the Moneyball phenomenon some eight years ago, but it wasn't until then that we started to see the advent of general managers hiring CIOs and companies like ScoutAdvisor and IBM ( IBM) selling teams powerful slice-and-dice statistical software, allowing scouts and front offices to get fancy and sophisticated with player analysis.
The San Francisco Giants have also adjusted their IT strategy to cope with the demands of fall baseball. The team revolutionized its ticketing last season, implementing dynamic pricing. Similar to the pricing systems used by airlines, it allows the Giants to update their ticket pricing in real time, according to demand and other variables (weather, opponents, the day's lineup) at AT&T Park."We're the first team in professional sports that has done it across their entire venue," said Giants' CIO Bill Schlough, who worked with software startup Qcue to implement the system. "
New York Yankees
San Francisco Giants