NEW YORK, Oct. 5, 2010 (GLOBE NEWSWIRE) -- Today, Perfumania unveils the newly-designed Perfumania.com! The site, equipped with modern features and exclusive promotions, has been revamped in its entirety, providing customers with a more functional, personalized and simplified shopping experience.

"We are excited about the changes made to the site," says Director Internet Marketing, Karen Reehil. "Perfumania has proven to be a leader in beauty retail, and we are happy to offer our same competitive prices and promotions to our online customers with brand new functionality."   

The site, which is receiving its first major facelift since 2004, boasts a variety of cutting-edge features to heighten one's interactive shopping experience. Users can take advantage of easier search capabilities, faster shopping, product recommendations with social media components with a faster checkout.

Highlights include:
  • Alphabetized brands with a "sort by" option
  • Quick view feature with a more organized, clean layout
  • Easily accessible lists of new products, related products and "You May Like" products – all of which can be linked directly to the shopper's personal Twitter or Facebook accounts
  • Registration option with a "save purchase" capability for easy access to a customer's favorite brands  

To celebrate the company's re-launch into the world of e-commerce, Perfumania will also be featuring an exciting "What's Your Favorite Fragrance?" sweepstakes beginning now through November 5. Users can simply register an account, submit the name of their favorite fragrance, and be automatically entered to win their favorite fragrance and a LED 46" TV. In addition, Perfumania will be offering free shipping on U.S. orders – no minimum purchase required!

Tune in to NBC's The Apprentice on Thursday, November 11 to catch a Perfumania -themed episode featuring Kim Kardashian, whose signature fragrance can be purchased in Perfumania retail stores and on Perfumania.com.

About Perfumania

Perfumania's business model included developing a chain of promotionally-priced designer fragrance retail stores to meet the needs of today's fashion-conscious, value-oriented consumers, and this goal required the adoption of three basic principles: service, selection and quality. Perfumania, Inc. has been successful at upholding all three, while at the same time maintaining fantastic promotional pricing.

To help with those three principles, all Perfumania locations employ fragrance consultants who are trained to provide customers with personalized service and expert advice about today's most popular fragrances, as well as the classics and hard-to-find fragrances. In addition to the 370 stores nationwide, Perfumania.com is the nation's most prominent online promotionally-priced fragrance retailer specializing in the sale of genuine designer fragrances, bath and body, cosmetics and skin products and related gifts and accessories for men, women and children.

CONTACT:  Middleberg Communications LLC          Media Contacts:          Joey Skladany            (212) 812-5675            jskladany@middlebergcommunications.com          Annie Taplin            (212) 812-5674            ataplin@middlebergcommunications.com

Perfumania Holdings, Inc. Logo