NEW YORK ( TheStreet) -- Google ( GOOG - Get Report) signed on program partners and launched a new Web site for its Google TV effort, which rolls out this month. The Internet search giant is another step closer to bridging the Net and TV to deliver selected Web video from sites like CNN and HBO, streaming video from Amazon ( AMZN) and Netflix ( NFLX) as well as music from sites like Pandora.
Google is offering virtual tours of its Google TV project at Google.com/tv/. The service will be available on some Sony ( SNE) TVs and through a Logitech ( LOGI - Get Report) set-top box called Revue. Logitech has scheduled a event Wednesday to unveil its Google TV box to the press. The move is yet another leg in a race against Apple ( AAPL - Get Report) to create a new generation of Internet TV. In August, Apple introduced a third version of its Apple TV box that promises to connect Internet video, its iTunes store and streaming video from Netflix. Google says its TV service will include applications like Twitter and apparently will provide software that allows Google Android phones and Apple iPhones to double as remotes to control the TV. For Google, the push into TV is an attempt -- not unlike its Android OS -- to expand its Internet search franchise beyond computers. Google shares, which have been up 10% in the past month, were down less than 1% to $521.23 Monday. --Written by Scott Moritz in New York.>To contact this writer, click here: Scott Moritz, or email: firstname.lastname@example.org.To follow Scott on Twitter, go to http://twitter.com/TheStreet_Tech.>To send a tip, email: email@example.com.