By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

GeoEye (GEOY) Feinberg Stephen BO 200,000 $8,034,050
First Citizens Bancshares (FCNCA) Holding Frank B VCB,DIR,
5,125 $959,694
Saul Centers (BFS) Saul B Francis II CEO,DIR,
20,232 $845,293
Education Management Corp (EDMC) Citigroup Inc BO 46,200 $552,552
Americas Carmart (CRMT) Swanston William A DIR 2,000 $50,360
Lucas Energy (LEI) Krusen W Andrew Jr DIR 10,000 $17,980
Barnwell Industries (BRN) Kinzler Morton H CB,CEO,
5,000 $16,069
Constellation Energy Partners (CEP) Bachmann Richard H DIR 5,000 $14,497
Heritage Bankshares (HBKS) Fulton F Dudley DIR 1,000 $12,500
Microfluidics International (MFLU) Daly Joseph Patrick BO 12,594 $9,420
Oracle (ORCL) Ellison Lawrence Joseph CEO,DIR,
1,000,000 $27,026,200
Warner Chilcott Plc (WCRX) Credit Suisse Ag BO 322,797 $7,263,191
Tibco Software (TIBX) Ranadive Vivek CEO,DIR 350,000 $6,314,938
Hollywood Media (HOLL) Shannon River Partners LP BO 3,123,860 $3,555,890
MetroPCS Communications (PCS) TA Associates Inc DIR 300,000 $3,153,600
Microsemi (MSCC) Peterson James J PR,CEO,
156,000 $2,683,038
Lululemon Athletica (LULU) Wilson Dennis J DIR,BO 50,300 $2,325,369
Microsemi (MSCC) Brandi Ralph VP,COO 115,000 $1,984,590
Amazon.Com (AMZN) Wilke Jeffrey A VP 9,086 $1,440,695
Salesforce.Com (CRM) Benioff Marc CB,CEO,
10,000 $1,118,899

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.