mental images, a global leader in rendering software and visualization tools and wholly-owned subsidiary of NVIDIA, announced today that its iray® rendering solution has been incorporated into the Autodesk Subscription Advantage Pack for Autodesk 3ds Max 2011 and 3ds Max Design 2011 software. Harnessing iray rendering technology and the parallel processing power of NVIDIA® graphics processing units (GPUs), 3ds Max and 3ds Max Design 2011 subscribers will now be able to render images with much higher speed and accuracy, more effortlessly achieving photorealism. “Our objective in incorporating mental images’s iray rendering technology with Autodesk 3ds Max and 3ds Max Design is to make it easier for design professionals to create realistic images in a fraction of the time,” said Ken Pimentel, director of Visual Communication Solutions at Autodesk. “Artists and designers can now focus more on their creative vision without having to spend time on elaborate render settings.” iray rendering technology balances ease-of-use and scene setup with a higher quality final frame output. A highly productive workflow is achieved by enabling artists to more accurately simulate their creations with “push button” rendering. Only a small number of intuitive settings are required to bring about the lifelike appearance more quickly, using materials and lighting that relate to the physical world. During final rendering, iray rendering technology progressively refines the image until a desired level of quality is reached, giving the artist faster insight into the appearance of the final result with full control over the time it takes to render. iray rendering technology leverages NVIDIA GPUs to deliver unbelievably fast photorealism. "iray technology has radically changed our production workflow. We are able to create the highest quality images and receive immediate feedback in just a few seconds when using iray with NVIDIA GPUs," said Dionissios Tsangaropoulos, CEO of Delta Tracing. "In addition, fewer settings to test mean more time can be spent on the actual creative process, and all without compromising the production of our ultra-realistic images. This is truly a rendering revolution."