(New information on the University of Texas Austin campus shooting and home prices updated in today's Hot Trends article.)

NEW YORK ( TheStreet) -- "UT Austin shooting" is a trending search phrase after a gunman opened fire in the Perry-Casteneda Library on the University of Texas Austin campus. The shooter is dead as a result of an apparent self-inflicted gunshot wound.


No other injuries have been reported and the University has posted a statement on its Web site urging students and locals to stay away from the area.

"The university is closed," the statement says. "All organized classes for today, Sept. 28, are canceled. If you are off campus, stay away. If you are on campus, lock doors, do not leave your building."


"Home prices" is a popular search phrase on Yahoo! ( YHOO) today after the S&P/Case-Shiller 20-city home price index, a leading measure of U.S. home prices, rose 3.18% in July from a year earlier, after rising 4.2% in June.

>>Housing Prices Moderate in July

In June, home prices showed signs of moderating and economists expected the trend to continue. The index fell short of the expected increase of 3.3%, according to Briefing.com.

Stocks held modest gains despite weaker-than-expected readings on September consumer confidence and regional manufacturing activity.


"Ben & Jerry's" is a hot search topic on Yahoo today after the ice cream company decided to drop the phrase "all natural" from its labels.

The Center for Science in the Public Interest (CSPI) influenced the company not to use the term "all natural" to describe ice creams and frozen yogurt products containing alkalized cocoa, corn syrup, partially hydrogenated soybean oil and any other ingredients that aren't natural.

"Ben & Jerry's is doing the right thing by taking the phrase 'all natural' off its labels if the products have factory-made ingredients," said CSPI executive director Michael Jacobson. "The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word 'natural' can and cannot be used to characterize a given ingredient."

Ben & Jerry's, a unit of Unilever ( UL), won't change its recipes, opting instead to remove the phrase from its labels.


"Mexico landslide" is a heavily searched topic today after reports that rains have caused a huge landslide in the Mexican state of Oxaca.

The landslide is feared to have buried up to 300 homes and 1000 residents.

>>Hundreds Feared Dead in Mexico Landslide

The landslide occurred in the town of Santa Maria Tlahuitoltepec, about 50 miles from Oxaca city.


"BlackBerry PlayBook" is a hot search topic after Research In Motion ( RIMM) announced its new PlayBook tablet.

RIM calls the PlayBook as a "professional-grade" tablet device. The Apple ( AAPL) iPad challenger has a 7-inch screen and unlike the iPad, the PlayBook supports Adobe ( ADBE) Flash Player 10.1/

The PlayBook is expected to hit the U.S. market in early 2011 with international rollouts beginning in the second quarter of next year. The price of the new device was not disclosed.


"Krispy Kreme" is a trending search topic today as the doughnut company gains attention for its 18% increase over the past month. Headquartered in Winston-Salem, North Carolina, Krispy Kreme Doughnuts ( KKD) opened in 1933.

>>Krispy Kreme, Once Stale, Gets Investors to Bite

The company that is famous for its glazed doughnuts grew, and eventually went public in 2000. Since the beginning of 2002 its stock has fallen 92%. It seems, however, that the company is making a comeback.

In the second quarter, Krispy Kreme swung to a profit of $2.2 million, or 3 cents a share, from a loss of $160,000, or break-even, a year earlier and revenue increased 6.3%.


The chatter on Main Street (a.k.a. Google) is always of interest to investors on Wall Street. Thus, each day, TheStreet compiles the stories that are trending on Google, and highlights the news that could make stocks move.

-- Written by Theresa McCabe in Boston.

>To contact the writer of this article, click here: Theresa McCabe.

>To follow the writer on Twitter, go to @TheresaMcCabe.

>To submit a news tip, send an email to: tips@thestreet.com.

Disclosure: TheStreet's editorial policy prohibits staff editors and reporters from holding positions in any individual stocks.

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