NEW YORK ( TheStreet) -- AOL ( AOL) is in talks to acquire the technology blog TechCrunch, the Wall Street Journal reports, citing a person familiar with the matter.

Terms and the status of the deal couldn't be learned, the Journal says.

TechCrunch, a high-profile blog out of Silicon Valley, often has been discussed as a possible acquisition target, the newspaper notes. It was founded in 2005.

AOL and TechCrunch held acquisition talks a few years ago, according to people familiar with the matter, and there is no guarantee a deal could take place this time.

The latest round of talks, the Journal notes, comes as TechCrunch's founder, blogger Michael Arrington, has expressed his frustration with blogging and last year took a break from it. It also comes as online publishers have continued to question the profitability of Web news outlets like blogs, which rely heavily on advertising.

A spokeswoman for TechCrunch declined to comment for the Journal, while a representative for AOL couldn't be reached for comment.

-- Written by Joseph Woelfel

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