NEW YORK ( TheStreet) -- Retailers are looking to cash in on Apple's ( TGT) success with the iPad, as Target ( TGT) becomes the latest retailer to stock the device. The discounter said on Friday that it will begin selling the 16-, 32-, and 64-gigabyte and Wi-fi + 3G models on Oct. 3. The device will be priced starting at $499. Shares of Target are gaining 2.1% to $54.90 on the news. Wal-Mart ( WMT) and Best Buy ( BBY) made similar announcements over the past several months. --Written by Jeanine Poggi in New York. >To contact the writer of this article, click here: Jeanine Poggi. >To follow the writer on Twitter, go to http://twitter.com/jpoggi. >To submit a news tip, send an email to: firstname.lastname@example.org.