NEW YORK ( TheStreet) -- Retailers are looking to cash in on Apple's ( TGT) success with the iPad, as Target ( TGT) becomes the latest retailer to stock the device.

The discounter said on Friday that it will begin selling the 16-, 32-, and 64-gigabyte and Wi-fi + 3G models on Oct. 3. The device will be priced starting at $499.

Shares of Target are gaining 2.1% to $54.90 on the news.

Wal-Mart ( WMT) and Best Buy ( BBY) made similar announcements over the past several months.

--Written by Jeanine Poggi in New York.

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