No Oktoberfest celebration is complete without smoked sausage, and just in time for the festivities, Hillshire Farm today announced their best “wurst” yet; Hillshire Farm CheddarWurst Smoked Sausage. Adding variety to the traditional smoked sausage flavor, CheddarWurst Smoked Sausage combines real Wisconsin cheddar cheese and natural spices with quality cuts of meat to create unrivaled flavor that is the perfect complement to any fall meal. “We’ve done extensive research to understand what our consumers are craving, namely bold flavors and quality ingredients like real Wisconsin cheddar top the list. Recent studies* have found cheese to be a frequent and main component in meals. Therefore, we’re excited to add the new CheddarWurst Smoked Sausage to our offerings and delight families’ taste buds,” said Tim Roush, vice president lunch and dinner, Sara Lee North American Retail. Added Roush, “The new CheddarWurst Smoked Sausage brings a bold and versatile flavor, and is the perfect ingredient to help mom serve up meals that will get noticed by her friends and family during the busy fall and winter seasons.” The versatility of the new CheddarWurst Smoked Sausage provides endless opportunities to get creative in the kitchen and is perfect to add to a pasta dish, top a pizza with or even to skewer with some grilled vegetables for a fresh take on the traditional kabob. Try this Hillshire Farm recipe using CheddarWurst Smoked Sausage for your Oktoberfest festivities and give your friends something to yodel home about this year: Cheesy Smoked Sausage and Rice Skillet Prep Time: 10 minutes Cook Time: 30 minutes Makes: 6 servings (about 1½ cups each) Ingredients: 1 pkg. Hillshire Farm CheddarWurst Smoked Sausage 1 medium onion, chopped
1 red bell pepper, cut into ½” strips1 cup frozen peas 3 cups cooked long grain white rice 1 can (10-3/4 ounces) condensed broccoli cheese soup ¼ cup milk 1 can (4 ounces) sliced mushrooms, drained (optional) Directions: 1. Cut sausage on an angle into 1/2” slices. 2. Heat a large skillet over medium heat for 2 minutes; add sausage, onions and peppers. Cook, stirring frequently 5-6 minutes or until sausage is lightly browned and vegetables are tender. Add peas and cook 3-4 minutes, stirring occasionally until peas are hot. 3. Gently stir in cooked rice, soup, milk and mushrooms if desired; heat through. For more recipes and ideas please visit: www.gomeat.com *NPD Eating Trends August 2009 About Hillshire Farm Hillshire Farm has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality meats includes Hillshire Farm sausage products, such as Hillshire Farm Smoked Sausage, Hillshire Farm Link Sausage and Hillshire Farm Lit’l Smokies® cocktail links. Visit www.gomeat.com for additional information. About Sara Lee Corporation Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $11 billion in annual net sales. Sara Lee has approximately 33,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.