By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

VMware (VMW) Emc Corp BO 23,300 $1,993,515
American Eagle Outfitters (AEO) Jesselson Michael G DIR 89,800 $1,318,674
National Oilwell Varco (NOV) Beauchamp Robert E DIR 12,300 $500,814
Rural Metro Corp (RURL) Dimino Michael P PR,CEO,DIR 48,500 $414,419
Saic (SAI) Havenstein Walter P CEO,DIR 25,000 $384,385
Synta Pharmaceuticals (SNTA) Kovner Bruce DIR,BO 75,736 $275,505
Isramco (ISRL) Naphtha Holding Ltd BO 2,290 $133,174
ATS (ATSC) Osmium Special Situations Fund Osmium Special Situations Fund 47,060 $130,468
Brinks (BCO) Strang Robert J DIR 5,000 $112,950
Temecula Valley Bancorp (TMCVP) Firefly Value Partners LP BO 66,300 $95,994
Vornado Realty Trust (VNO) Roth Steven CB 200,000 $17,259,960
Lululemon Athletica (LULU) Wilson Dennis J DIR,BO 360,000 $15,414,210
Google (GOOG) Page Lawrence PR,DIR,BO 27,778 $13,397,519
Tutor Perini (TPC) Tutor Ronald N CB,CEO,BO 500,000 $9,780,000
Riverbed Technology (RVBD) Swartz James R DIR 184,356 $8,116,752
G III Apparel Group Ltd De (GIII) Goldfarb Morris CEO,DIR,BO 162,083 $4,983,151
MetroPCS Communications (PCS) Ta Associates Inc DIR 291,720 $2,850,941
Fiserv (FISV) Dillon Donald F DIR 50,300 $2,682,071
Old Dominion Freight Line (ODFL) Congdon Jeffrey W BO 102,129 $2,597,563
Hansen Natural (HANS) Sacks Rodney C CB,CEO 50,000 $2,323,500

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.