By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

VMware (VMW) Emc Corp BO 23,800 $2,014,501
ITT Educational Services (ESI) Blum Capital Partners LP BO 20,000 $1,079,400
Fisher Communications (FSCI) Frontfour Capital Group LLC DIR 33,630 $602,092
Walter Investment Mgt (WAC) Tokarz Michael T DIR 12,000 $197,994
Dr Pepper Snapple Group (DPS) Young Larry D PR,CEO,DIR 5,000 $174,270
American Eagle Outfitters (AEO) Markfield Roger S VCB,DIR 10,000 $135,200
Staar Surgical (STAA) Broadwood Partners LP BO 28,593 $124,949
Taylor Capital Group (TAYC) Second Curve Capital LLC BO 10,000 $107,400
Bitstream (BITS) Columbia Pacific Opp Fund LP BO 15,200 $92,587
Sauer Danfoss (SHS) Ruder Sven PR,CEO,DIR 5,000 $92,500
Source: www.InsiderInsights.com
Exide Technologies (XIDE) Tontine Capital Partners BO 2,300,000 $10,120,000
Estee Lauder Companies (EL) 1992 Grat Remainder Trust TT,BO 102,000 $5,997,856
Logmein (LOGM) Benson Steven J DIR,BO 104,800 $3,543,707
MetroPCS Communications (PCS) TA Associates Inc DIR 300,000 $2,873,830
Clean Energy Fuels (CLNE) Miller Bradley N PR 184,000 $2,724,187
Harris Corp De (HRS) Lance Howard L CB,PR,CEO 50,000 $2,150,500
Microsoft (MSFT) Mundie Craig J O 59,990 $1,446,179
Joy Global (JOYG) Hanson John Nils DIR 20,000 $1,304,361
Salesforce.Com (CRM) Benioff Marc CB,CEO,BO 10,000 $1,176,180
Liquidity Services (LQDT) Mateus Tique Jaime DIR 75,000 $1,076,750
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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