NEW YORK ( TheStreet) -- Internet domain registration company GoDaddy.com is reportedly putting itself up for auction.

The company could sell for more than $1 billion, according to a Wall Street Journal report, which cites people familiar with the matter as saying Qatalyst Partners, a boutique investment banking firm run by Frank Quattrone, has been hired to handle the auction process.

The report speculates that private equity could get into the bidding, noting that Vector Capital, a San Francisco-based buyout firm, completed its sale of Register.com to Web.com ( WWWW) for $135 million earlier this summer.

On its Web site, GoDaddy.com says it's "largest domain registrar in the world in terms of total names under management" with more than 43 million names. The parent entity is called The Go Daddy Group Inc., and in addition to the namesake flagship company, it also operates Wild West Domains, a reseller of domains, and a few other domain-related businesses.

GoDaddy.com is headquartered in Scottsdale, Ariz., and was founded in 1997 by Bob Parsons, who started the company with funds made from the sale of a tax software company he founded to Intuit for $64 million in 1994. The company made a big splash with its Super Bowl ads, and counts race car driver Danica Patrick as a spokesperson.

-- Written by Michael Baron in New York.

>To contact the writer of this article, click here: Michael Baron.

>To submit a news tip, send an email to: tips@thestreet.com

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

More from Technology

MoviePass Parent's Stock Plunges as AMC Announces Rival Program

MoviePass Parent's Stock Plunges as AMC Announces Rival Program

Facebook Messenger Could Bring in Billions of Dollars -- Here's How

Facebook Messenger Could Bring in Billions of Dollars -- Here's How

Tesla's Battery Tech Is Unrivaled

Tesla's Battery Tech Is Unrivaled

3 Warren Buffett Stock Picks That Could Be Perfect for Your Retirement Portfolio

3 Warren Buffett Stock Picks That Could Be Perfect for Your Retirement Portfolio

50 Stocks That Could Be Shredded If a U.S. Trade War With China Ignites

50 Stocks That Could Be Shredded If a U.S. Trade War With China Ignites