Primedia ( PRM)

Company Profile: Primedia is an integrated media company that publishes and distributes advertising-supported print and online consumer guides, mainly for the apartment and other rental property sectors of the residential real estate industry in the U.S.

Dividend Yield: 8.8% (forward annual)

Closing price: $3.27 (Sept. 10)

Financial Metrics: Primedia has a negative book value as of its last quarterly report in August. Primedia's quick ratio, which measures the ability to meet short-term obligations with its most liquid assets, is 0.7, indicating the media company may have difficulty meeting its current liabilities.

Analyst Consensus: JPMorgan, the only research firm that covers Primedia, has a "neutral" rating on the stock.

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