By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Tuesday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.
VMware (VMW) EMC Corp BO 24,000 $2,001,007
Deer Consumer Products (DEER) He Ying CEO,DIR,BO 100,000 $821,200
Techtarget (TTGT) Levenson Bruce DIR 84,183 $414,856
Golub Capital Bdc (GBDC) Golub Lawrence E CB,BO 20,800 $304,261
Prospect Capital (PSEC) Eliasek M Grier COO,DIR 16,000 $153,522
Insweb (INSW) Osmium Partners LLC BO 28,165 $144,104
Taylor Capital Group (TAYC) Second Curve Capital LLC BO 10,000 $101,000
HHGREGG (HGG) Zink Darell E Jr DIR 3,000 $60,328
First Citizens Bancshares (FCNCA) Holding Frank B VCB,DIR,BO 150 $27,000
Pharmerica (PMC) Hernandez Anthony VP,HR 2,800 $24,720
Fiserv (FISV) Dillon Donald F DIR 115,080 $6,032,582
MetroPCS Communications (PCS) TA Associates Inc DIR 350,000 $3,288,370
Fossil (FOSL) Shroff Jal S DIR 60,000 $3,006,546
TCF Financial (TCB) Cooper William Allen CB,CEO 150,000 $2,257,180
FMC Technologies (FTI) Gremp John T PR,COO 30,000 $1,958,463
FMC Technologies (FTI) Schumann William H VP,CFO 25,000 $1,643,355
Salesforce.Com (CRM) Benioff Marc CB,CEO,BO 10,000 $1,197,939
Petsmart (PETM) Moran Robert F PR,CEO 34,019 $1,173,656
Advance Auto Parts (AAP) Norona Michael A VP,CFO 18,515 $1,034,989
World Acceptance (WRLD) Gilreath James R DIR 22,797 $1,001,244

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.