By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

VMware (VMW) EMC Corp BO 91,000 $7,173,605
Hain Celestial Group (HAIN) Icahn Carl C BO 264,500 $5,980,738
Scana (SCG) Timmerman William B CB,CEO,PR 29,190 $1,136,513
Texas Industries (TXI) NNS Holding BO 35,600 $1,080,312
Entercom Communications (ETM) Field Joseph M CB,BO 134,600 $767,534
Saul Centers (BFS) Saul B Francis II CEO,DIR,BO 14,631 $610,466
Jazz Pharmaceuticals (JAZZ) Falberg Kathryn E CFO,VP 50,000 $436,224
Kennedy Wilson Holdings (KW) Zax Stanley R DIR 25,000 $250,500
Exelixis (EXEL) Willsey Lance DIR 71,300 $226,515
Unilens Vision (UVIC) Baker Street Capital Mgt LLC BO 36,600 $153,610
Visa (V) Shanahan William S DIR 65,000 $4,556,448
Riverbed Technology (RVBD) Mccanne Steven DIR,CTO 75,000 $2,893,125
China Executive Education (CECX) Liang Kaien CEO,DIR,BO 1,400,000 $2,800,000
MetroPCS Communications (PCS) TA Associates Inc DIR 150,000 $1,345,500
Perrigo (PRGO) Needham Jeffrey VP,BD 21,538 $1,246,131
Salesforce Com (CRM) Benioff Marc CB,CEO,BO 10,000 $1,148,627
U Store It Trust (YSI) Amsdell Todd C BO 125,000 $1,008,750
Smith A O (AOS) O Toole Robert J DIR 17,437 $903,073
Global Traffic Network (GNET) Yde William L III CB,CEO,
180,000 $900,000
UGI Corp (UGI) Greenberg Lon R CB,CEO 30,000 $843,129

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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