NEW YORK ( TheStreet) -- Harte-Hanks ( HHS) shares were up in midday trading Wednesday after the direct marketing and advertising firm announced its acquisition of Information Arts, a U.K.-based data and marketing services company. Financial terms of the deal were not disclosed.

Information Arts was founded in 2000 and has been working with Harte-Hanks since 2007. Its services include providing clients with data and analysis of the impact of marketing campaigns.

The company will remain under the leadership of CEO Simon Lawrence and managing director Gary Selby.

Harte-Hanks shares are up more than 3% to around $10.55.

-- Written by Theresa McCabe in Boston.

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