By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.
ADPT (ADPT) Steel Partners II LP BO 665,500 $1,908,093
CME Group (CME) Shepard William R DIR 5,000 $1,225,000
Emeritus Corp (ESC) Baty Daniel R CB,CEO,
BO
50,000 $806,010
Exxon Mobil (XOM) Reinemund Steven DIR 10,000 $598,591
Transatlantic Petroleum (TAT) Mize Gary PR,COO 164,000 $498,550
Global Indemnity Plc (GBLI) Fox Saul A DIR,BO 24,406 $377,125
Strayer Education (STRA) Milano Todd A DIR 1,441 $241,422
Impax Laboratories (IPXL) Chao Allen DIR 13,800 $216,936
Primus Guaranty Ltd (PRS) Second Curve Capital BO 55,000 $207,650
American Capital Ltd (ACAS) Harper Philip R DIR 40,000 $205,752
Source: www.InsiderInsights.com
Amazon.Com (AMZN) Bezos Jeffrey CB,CEO,
PR,DIR,
BO
1,064,158 $138,378,969
Microsoft (MSFT) Gates William H III DIR 2,000,000 $49,513,600
Intrepid Potash (IPI) Harvey Hugh E Jr DIR,BO 1,200,000 $29,652,000
Intrepid Potash (IPI) Jornayvaz Robert P III CB,DIR,
BO
1,200,000 $29,652,000
Cisco Systems (CSCO) Chambers John T CB,CEO,
DIR
243,178 $5,471,505
Avago Technologies (AVGO) KKR Fund Holdings LP BO 219,778 $4,483,471
Tpc Group (TPCG) Sandell Asset Mgt BO 169,800 $3,158,280
Acme Packet (APKT) Ory Andrew D CEO,PR,
DIR
67,857 $2,231,635
Estee Lauder Cos (EL) Lauder Leonard A CB,DIR,
BO
30,000 $1,747,038
Salesforce.Com (CRM) Benioff Marc CB,CEO,
DIR,BO
10,000 $1,096,667
Source: www.InsiderInsights.com

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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