BELLPORT, N.Y., Aug. 5, 2010 (GLOBE NEWSWIRE) -- Perfumania Holdings, Inc. (Nasdaq:PERF) announced today that Perfumania, one of its wholly-owned subsidiaries which operates specialty retail fragrance stores throughout the United States and Puerto Rico, reported total net sales of $16.8 million for the four week fiscal month of July 2010 which ended July 31, 2010 versus $18.2 million for the four week fiscal month of July 2009 which ended August 1, 2009. For the second quarter of 2010, total net sales were $56.5 million versus $57.5 million last year. On a year-to-date basis, total net sales were $108.4 million in the current year compared with $104.1 million last year. For the month of July 2010, comparable store sales decreased by 6.7%.  For the second quarter ending July 2010, comparable store sales decreased by 0.3%. Comparable store sales on a year-to-date basis increased by 3.2%. Comparable store sales measure sales from stores that have been open for one year or more. We exclude stores that are closed for renovation from comparable store sales from the month during which renovation commences until the first full month after reopening.

   FY    FY    FY  
  2010   2009   2008  
    Increase   Increase   Increase
    (Decrease)   (Decrease)   (Decrease)
Number of Stores, July 367 (0.3%) 368 14.3% 322  
July Total Retail Sales $16,797 (7.7%) $18,201 8.4% $16,797  
Quarter-End July Total Retail Sales   $56,465  (1.8%)  $57,497  0.2%  $57,380  
July Comparable Store Sales   (6.7%)   (3.5%)   0.7%
  Quarter-End July Comparable Store Sales    (0.3%)   (11.6%)   2.9%
  YTD July Comparable Store Sales   3.2%   (10.5%)   3.0%

This press release may include information presented which contains forward-looking information, including statements regarding the strategic direction of the Company. Some of these statements, including those that contain the words "anticipate," "believe," "plan," "estimate," "expect," "should," "intend," and other similar expressions, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by those forward-looking statements. Among the factors that could cause actual results, performance or achievement to differ materially from those described or implied in the forward-looking statements are our ability to further integrate and achieve synergies between the Perfumania and Model Reorg businesses, our ability to service our obligations, our ability to comply with the covenants in our senior credit facility, general economic conditions including a decrease in discretionary spending by consumers, competition and the ability to raise additional capital to finance our expansion.   Additional information regarding factors that could cause results to differ can be found in the company's Annual Report on Form 10-K for the fiscal year ended January 30, 2010, in the section entitled "Risk Factors."
CONTACT:  Perfumania Holdings, Inc.          Michael W. Katz, President and           Chief Executive Officer              631-866-4156