I would now like to turn the conference over to Marcus Smith. Please go ahead.Marcus Smith Good morning, ladies and gentlemen. Thanks for joining us today as we announce second quarter 2010 results for Speedway Motorsports. For the second quarter, we reported total revenues of $177.6 million and income from continuing operations of $24.1 million, or $0.57 per diluted share. Six-month 2010 total revenues were $296.1 million and income from continuing operations was $34.3 million, or $0.81 per diluted share. During the second quarter, we hosted nine major in NASCAR sanctions at weekend, which was the same as last year. At Texas Motor Speedway, we hosted the NASCAR Sprint Cup Series, Samsung Mobile 500, and a Nationwide Series O'Reilly Auto Parts 250, both events had to be postponed to Monday, because of adverse weather conditions. At Charlotte Motor Speedway, we hosted the NASCAR Sprint Cup All-Star Race, and the NASCAR Camping World Truck Series, North Carolina Education Lottery 200 events, and then following weekend, the NASCAR Sprint Cup Series, Coca-Cola 600, and Nationwide Series TECH-NET Auto Service 300. The Nationwide Series event was delayed and shortened slightly due to rains at evening as well. At Kentucky Speedway, NASCAR Nationwide Series Meijer 300, presented by Ritz was held, and at the Infineon Raceway, we held a NASCAR Sprint Cup Series, Toyota/Save Mart 350. And New Hampshire, the NASCAR Sprint Cup Series LENOX Industrial Tools 301 and the Nationwide Series New England 200. As we discussed in prior earnings calls, our ticket pricing philosophy of 2010 was to offer our fans with variety of affordable ticket options and fan affinity programs to help bolster fan support. You will continue to see these efforts, through remainder of the year and they were successful in generating fan excitement enthusiasm. However, attendance and admission revenues have been trending down thus far. Throughout the first half of the season, we saw the consumers increase the purchasing activity within a three-week window prior to the events. However, our walk-up ticket sales were negatively impacted by inclement weather at several events during the period.
For TV ratings NASCAR has had some unique challenges this season as it relates to weather, some unusual increased competitions like airing up against events such as Olympics and the World Cup Soccer Tournament.The important thing to look at is that NASCAR viewership is averaging 5 million households and 7 million viewers for each week, which is close to 2009 levels. NASCAR continuous to be the number two regular season sport on television and has been the number one or number two sport on television for 15 of the 20 event weekends since 2010 season. NASCAR Sprint Cup Series on Fox earned an average of 4.8 and this is more than double of ABC's ratings for 2010 season and NBA, which is 2.3 and NASCAR on CMC average a 3.5 rating with 5 million viewers, which more than doubles the viewership of this year's World Cup Soccer Tournament on the ESPN and ESPN2, which averaged 2.1 million viewers. We are pleased that all of our NASCAR Sprint Cup entitlement for 2010 are sold, some of our NASCAR Sprint Cup Nationwide and Camping World Truck Series event sponsorships for 2011 are sold and also beyond. The business trends in corporate marketing continues to show some light at the end of the tunnel. We are working hard right now on what we call the selling season and planning with our corporate partners and new corporate partners to develop their plans and spending for years in 2011 and beyond. At Motorsports Authentics, as many of you are probably aware, MA was unable to renegotiate its license agreements with certain licensees with the NASCAR teams. And in July, the industry the industry formed the NASCAR Teams Licensing Trust. Read the rest of this transcript for free on seekingalpha.com