The Kobo looks a lot like the first and second generation Kindle -- but with a big, blue, "4-way D-pad" button beneath the screen -- instead of a keyboard. Kobo has 1GB of memory inside and is said to offer as many as two weeks worth -- or 8,000 page views -- before the battery will need a recharge. It syncs via USB cord with your computer or via Bluetooth with your cell phone. The Kobo was the cheapest of the e-book readers until everyone else began dropping their prices. It still retails for $150 and comes loaded with 100 free ebooks.